To SEO or Not To SEO

SEO
SEO

All about SEO

I have recently done a number of new blog posts, and I thought my work was done for now.  Then I was invited to a new Pinterest group board – All about SEO.  Being the computer geek that I am, I could not resist the offer.

Not a computer website

Now, I know that this website did not start as a computer website, however, I have done a number of blog posts that reflect on computer issues because in blogging about anything, computer issues arise.  It is like having a blog about cookie recipes, and finding that you are blogging about computer issues.

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Cookie time

Come to think of it, I joined a group board for cookie recipes.  Everything looked so delicious, how could I resist?  Anyway, I do what I usually do when confronted with a life issue, I blog about it.

Life happens

Well now, I have to come up with something for the new Pinterest group board.  This isn’t the first time Pinterest has encouraged me to enter a field that I love, but had no idea that I would be involved in at Pinterest.  I have joined a bird group board.  You know something, sometimes life just happens.

Keywords

SEO are initials that stand for Search Engine Optimization.  Bloggers sometimes try to do blog posts that contain keywords so that the post will get ranked higher on search engines.  An example is if Google puts the website post on page one of a Google search (people are likely to find it and read it) versus Google putting the post on page 37 of the Google web search.

Do you really want to be on page 37 of a Google search?

Let’s get real. Does anyone go to page 37 of a Google search.  You do a web search and you look at what came up on the first page.  Maybe if you’re really determined you might go to page two.  Hell will freeze over before you get to page 37.  Be honest, have you ever gone to page 37?  Maybe I did once, but that was when I was running Windows 95.  And that was a long time ago.

Bloggers want page one

If you’re a blogger and you want to get serious hits, you want to be on the first page of a Google search.  Well, how do you do that?  The answer is SEO (Search Engine Optimization).  If you can optimize your keywords, you stand a much better chance of landing on page one of a Google search, than page 37 of a Google search.  Suddenly, it makes sense to do SEO.

The big problem

Here’s the problem.  SEO is for computers.  It is built on algorithms.  We are humans.  We write blogs for other humans.  SEO would be perfect if we were doing blogs for computers.

What humans need

We humans need creativity, inspiration and motivation to write really good blog posts.  At least I do.  I have found that the fastest way to destroy creativity, inspiration and motivation is to spend significant time doing SEO.

Jaxxy for SEO

In all fairness there are some great software platforms for doing SEO.  One such software is Jaxxy.  It is great.  In fact, I get so into Jaxxy that I often forget what I was going to blog about.  Jaxxy motivates me to keep using Jaxxy.  It soon occurred to me that if I continued to focus on SEO, I would never write a blog post.  I needed to find another way.

The other way

Actually, it was easier than you might think.  Just forget about SEO.  Just write really cool and fun blog posts.  If I would like to read what I write, there is a good chance that other people would enjoy it too.

Occasionally even I check keywords

Sometimes I check to see if anyone might actually use one of my keywords, and I do a simple Google search.  Most of the time, I don’t.  I just write cool and fun things.  It works for me.  If I’m motivated and inspired to be creative, the blog post will be cool and fun to read.  This is because it was cool and fun to write.

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Algorithms and humans

I found something interesting about writing blog posts.  The algorithms are trying to determine what is cool and fun.  The algorithms only use SEO to help them determine what is cool and fun for humans to read.  Using SEO is like trying to get into the head of a computer that’s trying to figure out what works for humans.  Just be human, and you will rank in Google.

Catchy title

When writing a title for a blog post, just come up with a catchy title.  A cool and fun title works.  It attracts humans, and also computers that are trying to figure out what cool and fun thing humans are looking for when they do a web search.

Thinking is good

Think about it.  Do you really want to destroy your creativity, inspiration and motivation if you don’t need to?  Just write cool and fun stuff.

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